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Profitero Certification: Advanced Edition (120 Minutes)
Introduction to Profitero (11 minutes)
Basic navigation (2:31)
Exporting & scheduling reports (1:42)
Configuring Alerts (4:10)
Submitting feature suggestions (2:14)
Scorecarding (20 minutes)
Why scorecard?
Configuring Scores (5:18)
Downloading a Scorecard (4:10)
Understanding your Scorecard (7:08)
Summary
Amazon Sales & Share (30 minutes)
Getting Started with Amazon Maximizer (15:12)
Diagnosing sales & share declines (10:57)
Analyzing Categories for Winners & Losers (5:39)
Quiz Instructions (2:41)
Quiz
Summary
Assortment & Availability (15 minutes)
Getting Started with Assortment & Availability (3:48)
Identifying out-of-stocks (3:26)
Analyzing assortment overlap between retailers (3:58)
Identifying new competitive items (2:22)
Quiz
Summary
Placement (30 minutes)
Getting started with Placement (5:23)
Understanding sponsored products (5:23)
Amazon and Walmart badges (2:27)
Identifying trending keywords (4:31)
Quiz Instructions (2:35)
Quiz
Summary
Product Content (30 minutes)
Getting Started with Product Content (5:04)
Identifying products with content issues (7:31)
Setting benchmarks and goals (4:13)
Case study: understanding how content impacts sales (8:00)
Quiz Instructions (1:28)
Quiz
Summary
Pricing & Promotions (21 minutes)
Getting Started with Pricing & Promotions (4:37)
Promotions (4:50)
Price Competition (4:45)
Buy Box Analytics (4:27)
Quiz
Summary
Ratings & Reviews (25 minutes)
Getting Started with Ratings & Reviews (5:55)
Identifying products with too few reviews (4:10)
Identifying new negative reviews (3:31)
User-asked questions (2:48)
Quiz
Summary
Identifying products with too few reviews
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