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Profitero Certification 2.0: ROI Acceleration
Module 1 - Welcome and Introduction
Introduction to Profitero (3:14)
The Digital Commerce Flywheel (3:01)
Product Tour (11:08)
Eyes vs Buys - Run, Walk, Crawl (2:04)
Wrap Up (0:48)
Module 2 - Run Playbook
Run Playbook - Introduction (1:14)
Getting Ready - Creating a Priority List (4:34)
Action 1 - Addressing Your Out of Stock Products (4:43)
Action 2 - Ensure Your Product Content is Above Benchmarks (5:46)
Action 3 - How to Conquest Competitor OOS Products? (5:09)
Action 4 - How to Defend Against Competitor Conquesting? (4:19)
Action 5 - How to Respond to Competitive Promotions? (4:51)
Run Playbook - Wrap Up (0:39)
Module 2 - Walk Playbook
Walk Playbook - Introduction (0:53)
Action 1 - Optimizing Product Content to Drive Organic Share (3:15)
Action 2 - Improving the Effectiveness of Your Product Images (1:58)
Action 3 - Addressing Negative Reviews with New Products (6:45)
Module 2 - Crawl Playbook
Crawl Playbook - Introduction (0:49)
Action 1 - How to Improve Your Internal Forecasting Models (4:15)
Action 2 - Optimizing Your Price/Pack & Assortment for More Long Term Wins (2:40)
Action 3 - Addressing Products with Price Declines & Channel Conflicts (9:00)
Module 2 - Wrap Up (1:01)
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Action 3 - Addressing Negative Reviews with New Products
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